The challenge:

India has one of the highest incidences of obesity around the world. Through their technology solutions for bariatric surgery, Medtronic has created a whole new way to overcome extreme obesity. However, people have certain misconceptions about the procedure that were to be addressed through the video.

The solution:

Health videos are not just about generating awareness. It’s about educating patients and empowering them to take charge of their healthcare. We worked together with Medtronic to craft unique animated web videos that are both easy to understand and inspiring to viewers.
For bariatric surgery, we decided to demonstrate this awesome advancement without getting too involved in the finer details for our script or too technical in the visuals. Medtronic knew that incorporating video into their educational content strategies was key to delivering hard to understand information. Our talented creative leads and producers worked to craft unique whiteboard animation that speak to viewers in terms they understand while also being informative enough to be effective. The powerful benefits of minimally invasive procedures were communicated in the most effective manner.

Medtronic plc is the world's largest medical device company and began its operations in India in the year 1979. It is involved in biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life.


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Amey Asuti
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