Laxmipati Sarees is an icon of Surat, the textile city of India. From humble beginnings to building a INR 500 crore business, it has been at the forefront of the city’s economic progress. The client wanted a video, their first-ever corporate film, to capture the ethos of the management and the people behind the grand success.
Finding the right idea to start corporate video is pivotal, so we knew we needed to travel to Surat to interview the founder, the octogenarian Mr. Sarawagi and find out what drove him and the company. His experience as a trader and then as an early entrepreneur who invested in technology, gave us a compelling story of how Laxmipati Sarees had reached where it is today. The ‘human’ element of the story was captured through interviews, factory workers, the focus on skill development and CSR, and the family feeling of the enterprise.
Laxmipati Sarees is India’s largest saree manufacturer with a strong focus on people and technology. It has been awarded for its manufacturing excellence and CSR initiatives many times over.
- Laxmipati Sarees
- Live Action