Government policies affect everyone. Millions of people are impacted by changes in the law. A quick and effective way of sending the message is absolutely necessary for the government organizations. Whether it’s on national, state or local level, a great number of people must be reached and have the information accessible. The format of animated video is easy to process, easy to share and can quickly reach vast numbers of the population.
Government bodies often use television commercials for public service announcements, but producing such a format requires more time, money and resources than to have it made in animated explainer video, which can then gain momentum on social media and eventually reach an even higher number of the population. Many effective governments of the world today have already incorporated the use of animated videos in their campaigns and work.