Video in the financial sector is nothing new! In fact, in 2017 alone, video ad spend hit the 1.3 billion dollar mark. Digital media is modernizing a once slow-moving industry and financial companies are just trying to keep up! Video is a must-have for financial institutions, FinTech, and SaaS companies because it humanizes and digitizes private and retail financial services for the better. Here are just some of the latest video trends accelerating business growth, improving the customer experience, and enhancing brand voice in the Financial sector!
The world of banking and finance is an ever-changing one. In today’s digital world, revised and updated regulations are a constant challenge, ensuring the industry is keeping apace with technology while maintaining compliance. To add to this, video services have brought a revolution of competition for consumers between banks.
Consumers are increasingly switching to app-based banking services such as Starling and Monzo, who are leading the way when it comes to utilizing video. In today’s financial industry, customers don’t want to wait – and video services are providing opportunity the for these organizations to deliver immediate and seamless customer experiences.
Video is an area of technology that financial institutions are embracing, and while its use is becoming more mainstream, there’s a lot of work for the industry to do as a whole to catch up with the new era of digital services.