Corporate presentation videos are brand awareness videos as they highlight key features of the company, corporation or organization. Brands are opting to make corporate videos as it has a great ability to tell a story with the right message that catches the attention of the right audience. With advanced editing tools and ever evolving technology, there are endless ways in which you can create an outstanding corporate presentation video for your brand. Corporate videos can be used for events, live streaming, training videos and so much more. Even the simplest ideas can be projected in an inventive way as videos have the flexibility to be executed in a number of ways.
Imagine summarizing your entire company’s work in just few minutes. That’s the influence that videos can have on your viewers. Fuse an amusing idea with a different take and Voila!; your video receives the desired number of views. A killer video idea can actually develop into a successful campaign for your brand. Thus it becomes important to determine the purpose of your corporate video; whether it is to gain new customers or recruiting new employees, promote new products or simply increase brand awareness. Your viewers only retain 20% of what they hear and 30% of what they see. With powerful audio and visual effects, your target audience can retain upto 70% of the video content. This proves that videos have a strong future for the coming decade.
Videos give a professional appeal to your pitch, compared to the one way communication of a powerpoint presentation. A corporate video gives you the leverage of sticking to a corporate communication approach as well as touch the emotions with the help of a breakthrough idea. With a corporate presentation video, you can enhance the professional feel of your video of an otherwise boring video that is loaded with facts, figures, features and benefits. Animations, imagery, color schemes, voice over and music can transform a really plain corporate video into an engaging one for a longer time.